2022 Only1 유통관리사 2급 한권으로 끝내기 또는 인공지능과 미래사회: 인공지능 시대 사회.윤리.문화 > NEW도서

2022 Only1 유통관리사 2급 한권으로 끝내기



도서명 : 2022 Only1 유통관리사 2급 한권으로 끝내기
저자/출판사 : 황사빈,류하영,송우석, 아이엠에듀
쪽수 : 885쪽
출판일 : 2022-02-15
ISBN : 9791162071755
정가 : 36000

1과목 유통물류일반관리
Chapter 01 유통의 이해
제1절 유통의 이해 ······················································4
1. 유통의 개념과 분류 / 4
3. 소매 유통기관의 유형과 특징 6
2. 유통경로의 필요성(중간상의 필요성) / 5
제2절 유통환경의 변화와 유통경제 ········································13
1. 유통환경의 변화와 특징 / 13
3. 시장경제와 이윤 / 16
2. 유통산업의 경제적 역할 / 15
제3절 유통경로 및 구조 ·················································18
1. 유통경로의 개념 / 18
3. 유통경로의 유형과 관리 / 21
5. 유통경로의 믹스 / 26
7. 유통경로에서의 힘과 갈등관리 / 32
9. 소매업 발전에 관한 이론 / 37
11. 도매상의 유형 / 44
2. 유통경로의 유용성/ 18
4. 유통경로의 조직 / 22
6. 유통경로 결정에 관한 이론 / 29
8. 소매업의 기능 및 특성 / 34
10. 도매업의 기능 및 특성 / 42
12. 도매상의 마케팅 전략 / 47
적중예상문제 ·························································48
Chapter 02 유통경영전략
제1절 유통경영환경분석 ·················································66
1. 유통경영전략의 필요성과 이해 / 66
3. 유통경영의 외부적ㆍ내부적 요소분석 / 68
2. 유통기업의 비전과 목표 / 67
제2절 유통경영전략의 수립과 실행 ·········································71
1. 경쟁우위와 경쟁전략 / 71 2. 경영혁신 / 75
적중예상문제 ·························································77
Chapter 03 유통경영관리
제1절 조직의 구성과 관리 ···············································85
1. 조직의 기초이론과 변천과정 / 85
3. 조직구조의 유형 / 88
5. 리더십 / 92
2. 조직의 설계 및 조직구조 / 85
4. 조직의 목표관리 / 91
6. 모티베이션 / 98
제2절 인적자원관리 ····················································104
1. 인적자원관리의 기초와 개념 / 104
3. 직무평가 / 108
5. 인적자원의 확보ㆍ개발활동 / 112
2. 직무분석 / 105
4. 인사고과 / 110
6. 인적자원의 보상활동 / 114
제3절 재무관리 ·······················································117
1. 재무관리의 개요 / 117
3. 재무분석 / 121
2. 자본예산과 자본조달 / 118
제4절 회계관리 ·······················································122
1. 회계의 기초 / 122 2. 재무회계의 개념체계 / 123
제5절 구매 및 조달관리 ················································127
1. 구매 및 조달관리의 개념과 절차 / 127
3. 공급자 선택 및 관리 / 130
2. 품질관리 / 128
4. 구매실무 / 131
적중예상문제 ························································136
Chapter 04 물류경영관리
제1절 도소매 물류의 이해 ··············································155
1. 도소매 물류의 기초 / 155 2. 도소매 물류의 고객서비스 / 161
제2절 도소매 물류관리 ·················································163
1. 수요예측 / 163
3. 운송, 보관 및 하역 / 168
5. 물류관리를 위한 정보기술 / 175
7. 물류 아웃소싱과 제3자 물류 / 179
2. 재고관리 / 166
4. 포장 및 하역 / 172
6. 물류비 / 177
8. 공급사슬관리 / 183
적중예상문제 ························································186
Chapter 05 유통기업의 윤리와 법규
제1절 기업윤리의 기본개념 ··············································205
1. 기업윤리의 기본개념 / 205 2. 유통기업의 사회적 책임 / 207
제2절 기업윤리의 기본원칙 ··············································208
1. 공리주의 / 208
3. 정의와 공평성 / 210
2. 권리와 의무 / 209
제3절 유통관련법규 ····················································211
1. 유통산업발전법 / 211
3. 소비자기본법 / 214
5. 전자상거래 등에서의 소비자보호에 관한 법률 / 218
2. 전자문서 및 전자거래기본법 / 214
4. 전통시장 및 상점가 육성을 위한 특별법 / 217
6. 방문판매 등에 관한 법률 / 220
적중예상문제 ························································222

2과목 상권분석
Chapter 01 유통 상권조사
제1절 상권의 개요 ·····················································236
1. 상권의 의의와 유형 / 236
3. 상권조사의 방법과 분석 / 240
2. 상권의 계층성 / 238
제2절 상권설정 및 분석 ················································242
1. 상권설정의 요소 / 242
3. 상권ㆍ입지분석의 주요이론 / 246
2. 상권분석의 개념과 평가방법 / 244
적중예상문제 ························································258
Chapter 02 도소매입지
제1절 도소매입지의 개요 ···············································279
1. 소매입지와 도매입지 / 279
제2절 입지별 유형 ·····················································280
1. 도심입지와 독립입지 / 280
3. 복합용도개발지역 / 287
2. 쇼핑센터 / 282
제3절 입지선정 및 분석 ················································289
1. 입지선정의 의의 / 289
3. 입지영향인자 / 302
5. 의류패션전문점의 입지선정 / 312
2. 소매입지의 평가 / 296
4. 백화점의 입지선정 / 310
6. 패션잡화점, 생활용품 전문점 및 식료품점의 입지선정 / 314
제4절 경쟁점 조사ㆍ분석 및 대책 ········································316
1. 경쟁점 조사 방법 / 316
3 .경쟁점 대책 / 319
2. 경쟁점 분석 / 318
적중예상문제 ························································321
Chapter 03 점포개점전략
제1절 점포개점계획 ····················································341
1. 점포개점의 의의와 원칙 / 341
3. 개점입지에 대한 법률적 검토 / 343
2. 출점을 위한 투자의 타당성 분석 / 342
제2절 점포의 개점과 폐점 ··············································346
1. 출점 및 개점 / 346
3. 업종전환과 폐점 / 350
2. 내점객 조사 / 348
적중예상문제 ························································352

3과목 유통마케팅
Chapter 01 유통마케팅 전략기획
제1절 유통마케팅 전략 ················································364
1. 유통마케팅의 개요 / 364
3. 소매고객의 특성 및 점포선택 / 370
2. 유통마케팅 환경분석 / 368
4. 구매자시장의 세분화와 표적시장의 선정 / 373
제2절 유통경쟁전략 ····················································380
1. 유통경쟁의 개요 / 380
3. 포지셔닝 전략 / 390
2. 환경 분석과 기업능력 분석 / 389
4. 서비스 마케팅 / 391
제3절 상품관리전략 ····················································396
1. 상품관리의 개요 / 396
3. 업태별 상품기획 / 404
5. 제품수명주기별 상품관리전략 / 408
2. 가격존과 브랜드에 의한 상품분류 / 401
4. 단품관리전략 / 406
제4절 가격관리전략 ····················································412
1. 가격관리의 개요 / 412
3. 가격설정정책 / 418
2. 가격설정의 방법 / 415
제5절 판매촉진 전략 ···················································423
1. 판매촉진 전략의 개요 / 423 2. 촉진믹스 / 427
적중예상문제 ························································434
Chapter 02 유통점포관리
제1절 점포구성과 레이아웃 ··············································462
1. 점포 레이아웃 관리 / 462
제2절 점포공간 및 환경관리 ·············································463
1. 매장의 공간관리 / 463 2. 매장의 내ㆍ외부 환경관리 / 464
제3절 상품진열 ·······················································465
1. 진열의 개요 / 465
3. 진열의 형식 및 기법 / 468
2. 진열의 기본조건 / 466
4. 상품포장 / 472
제4절 비주얼 프리젠테이션 ··············································474
1. 디스플레이 웨어 / 474
제5절 머천다이징 ·····················································474
1. 머천다이징의 개요 / 474
3. 상품의 발주와 재발주 / 480
2. 상품의 매입과 구매계획 / 476
4. 비주얼 머천다이징(VMD) / 482
적중예상문제 ························································484
Chapter 03 상품판매와 고객관리
제1절 상품판매와 고객서비스 ············································497
1. 상품판매의 의의 / 497
3. 고객 컴플레인 대응 / 500
2. 고객정보의 수집과 고객응대 / 498
제2절 CRM 전략 및 구현방안 ···········································503
1. CRM의 배경 및 장점 / 503 2. CRM의 유형과 구현단계 / 505
적중예상문제 ························································510
Chapter 04 마케팅 조사와 평가
제1절 유통마케팅 조사 ·················································517
1. 유통마케팅 조사의 개요 / 517
3. 유통마케팅 자료분석기법 / 524
2. 유통마케팅 조사의 절차와 방법 / 517
4. 마케팅 정보시스템 / 526
제2절 유통마케팅 성과평가 ··············································528
1. 유통마케팅 성과평가의 개요 / 528
3. 유통업의 성과평가 / 529
2. 유통마케팅 목표의 평가 / 528
4. 경로구성원의 평가 / 534
적중예상문제 ························································536

4과목 유통정보
Chapter 01 유통정보의 이해
제1절 정보의 개념과 정보화 사회 ·······································556
1. 정보와 자료의 개념 / 556
3. 정보혁명의 의의와 특성 / 559
5. 정보화 사회의 특징과 문제점 / 563
2. 정보와 자료, 지식 간의 관계 / 558
4. 정보화 사회의 개요 / 560
제2절 정보와 유통혁명 ·················································564
1. 유통정보혁명의 시대 / 564
2. 유통업에 있어서의 정보혁명과 유통업태의 변화 / 565
제3절 정보와 의사결정 ·················································566
1. 의사결정의 이해 / 566
3. 의사결정상의 오류와 정보 / 569
2. 의사결정의 종류와 정보 / 567
제4절 유통정보시스템 ··················································571
1. 정보시스템의 개념 및 설계 / 571
3. 정보시스템의 운영환경적 특성 / 576
5. 유통정보시스템의 구성요소 / 579
2. 정보시스템의 유형 / 573
4. 유통정보시스템의 중요성 / 578
6. 유통정보시스템의 구축 / 581
적중예상문제 ························································583
Chapter 02 지식경영
제1절 지식경영의 개념 ·················································596
1. 지식경제와 지식경영 / 596 2. 지식경영 관련 이론 / 597
제2절 지식경영 프로세스 ···············································599
1. 지식근로자와 지식경영자 / 599
3. 조직문화와 지식문화 / 601
2. 지적 자본과 지식기반 조직 / 600
4. 지식경영 프로세스 / 602
제3절 지식경영 정보기술과 지식관리시스템 ·································605
1. 지식경영 정보기술 / 605 2. 지식관리시스템 / 606
적중예상문제 ························································608
Chapter 03 주요 유통정보기술
제1절 바코드의 이해 ···················································617
1. 바코드와 유통정보화 / 617
3. 공통상품코드 / 625
5. 상품코드의 종류 / 632
2. 바코드와 국제표준 / 620
4. 상품코드체계 / 630
제2절 POS 시스템 ····················································635
1. POS 도입과 유통네트워크화 / 635 2. POS 시스템의 효과 / 637
제3절 POS 데이터의 분류 및 활용 ·······································637
1. POS 데이터의 분류 및 활용 / 637
3. POS 정보의 활용 / 639
2. POS 데이터의 수집과 분석 / 638
4. POS와 RFID / 640
제4절 EDI 구축 및 효과 ················································645
1. EDI의 의의 / 645
3. VAN, CALS, Internet, EDI / 648
2. EDI의 이용효과 / 647
제5절 QR 시스템 구축 및 효과 ·········································655
1. QR의 의의 / 655 2. QR의 효과 / 656
제6절 발주시스템 ·····················································659
1. 발주시스템 / 659 2 .공급자 주도형 재고관리 / 660
적중예상문제 ························································662
Chapter 04 유통정보의 활용
제1절 데이터 웨어하우징 ···············································689
1. 데이터 웨어하우징과 데이터 마이닝 / 689 2. 데이터 웨어하우징의 필요성과 특징 / 693
제2절 고객충성도 프로그램 ··············································694
1. 고객충성도 프로그램의 개념과 필요성 / 694
3. e-CRM / 698
2. 고객충성도 프로그램을 위한 정보기술 / 695
제3절 e-SCM ························································699
1. e-SCM 구축을 위한 기반기술 / 699
3. e-SCM 구축 및 활용의 성과측정 / 705
2. e-SCM 구축을 위한 정보시스템 / 703
제4절 e-Retailing 관리 ················································706
1. e-Catalog / 706
3 .e-Procurement / 710
2. e-Marketplace / 707
4. CM, TOC, CPFR, APS, ATP / 712
적중예상문제 ························································716
Chapter 05 전자상거래의 이해
제1절 전자상거래 모델 ·················································731
1. 전자상거래의 이해 / 731
3. 전자상거래와 E-Biz 및 U-Biz / 735
2. 전자상거래 모델의 유형ㆍ평가ㆍ특성 / 732
4. 유비쿼터스와 전자상거래 유형과 특징 / 737
제2절 전자상거래 시스템 ···············································741
1. 전자상거래 시스템의 구성요소 / 741 2. 전자상거래 시스템의 구축절차 / 742
제3절 전자상거래 기반기술과 전자상거래 운용 ······························743
1. 전자상거래 기반기술 / 743 2. 전자결제 / 744
적중예상문제 ························································751

부록 최근기출문제
2021년 제1회 유통관리사 ·················································772
2021년 제2회 유통관리사 ·················································810
2021년 제3회 유통관리사 ·················································848




인공지능과 미래사회: 인공지능 시대 사회.윤리.문화



도서명 : 인공지능과 미래사회: 인공지능 시대 사회.윤리.문화
저자/출판사 : 정보현, 동문사
쪽수 : 239쪽
출판일 : 2022-03-10
ISBN : 9791163284147
정가 : 17000

PART I ㆍ인공지능의 개념과 이해
Chapter 01 인공지능의 붐과 배경
Chapter 02 인공지능의 개념과 종류
Chapter 03 인공지능의 역사
Chapter 04 생활 속 인공지능
Chapter 05 영화 속 인공지능 과학기술
Chapter 06 창작하는 인공지능
Chapter 07 메타버스

PART II ㆍ인공지능과 윤리
Chapter 08 인공지능과 윤리적 논의
Chapter 09 인공지능 윤리성 확립
Chapter 10 인공지능과 윤리적 딜레마
Chapter 11 인공지능 편향성

PART IIIㆍ인공지능과 사회
Chapter 12 인공지능과 법적 논의
Chapter 13 인공지능과 일자리
Chapter 14 인공지능과 인간의 공존
Chapter 15 인공지능과 미래사회