김원욱 형법 원욱이형은 내친구 5.0 또는 아마존 베스트셀러의 마케팅 법칙 > NEW도서

김원욱 형법 원욱이형은 내친구 5.0



도서명 : 김원욱 형법 원욱이형은 내친구 5.0
저자/출판사 : 김원욱, 좋은책
쪽수 : 412쪽
출판일 : 2024-01-12
ISBN : 9791163486152
정가 : 28000

제1부｜형법 총론
제1편 형법서론
제1장 형법의 기본개념 / 6
제1절 법률과 형법의 개념 ····························6
제2절 형법의 기능 ·········································6
제3절 형법의 발전 ·········································7
제2장 죄형법정주의 / 8
제1절 법률주의 ···············································8
제2절 명확성원칙 ···········································9
제3절 소급입법금지원칙 ·····························10
제4절 유추해석금지원칙 ······························13
제3장 형법의 적용범위 / 17
제1절 형법의 시간적 적용범위 ···················17
제2절 형법의 장소적 적용범위 ··················22
제3절 형법의 인적 적용범위 ······················24
제4절 특별법과의 관계 ·······························24
제2편 범죄론
제1장 범죄론의 기초 / 28
제1절 범죄의 요건 ·······································28
제2절 범죄의 의의와 종류 ·························30
제2장 구성요건론 / 34
제1절 구성요건의 일반이론 ························34
제2절 행위의 주체와 객체 ·························35
제3절 부작위범 ············································38
제4절 인과관계와 객관적 귀속 ··················45
제5절 구성요건적 고의 ·······························48
제6절 구성요건적 착오 ·······························51
제7절 과실범 ················································55
제8절 결과적 가중범 ···································62
제3장 위법성론 / 66
제1절 위법성의 일반이론 ····························66
제2절 정당방위 ············································68
제3절 긴급피난 ············································73
제4절 자구행위 ············································74
제5절 피해자의 승낙 ···································75
제6절 정당행위 ············································78
제4장 책임론 / 83
제1절 책임의 일반이론 ·······························83
제2절 책임능력 ············································87
제3절 위법성의 인식과 금지착오 ··············93
제4절 기대가능성 ········································98
제5장 미수론 / 100
제1절 미수범의 일반이론 ·························100
제2절 음모·예비죄 ···································101
제3절 장애미수 ··········································103
제4절 중지미수 ··········································106
제5절 불능미수 ··········································108
제6장 공범론 / 111
제1절 공범의 일반이론 ······························111
제2절 간접정범 ··········································115
제3절 공동정범 ···········································117
제4절 동시범과 합동범 ·····························123
제5절 교사범 ··············································128
제6절 방조범 ··············································131
제7절 공범과 신분 ····································136
제3편 죄수형벌론
제1장 죄수론 / 142
제1절 죄수의 일반이론 ·····························142
제2절 법조경합 ··········································143
제3절 포괄일죄 ··········································146
제4절 상상적 경합 ·····································151
제5절 실체적 경합 ····································154
제2장 형벌론 / 159
제1절 형벌의 종류 ·····································159
제2절 형의 양정 ········································166
제3절 누범 ··················································171
제4절 선고유예·집행유예·가석방 ·········174
제5절 형의 시효·소멸·기간 ··················179

제2부｜형법 각론
제4편 개인적 법익
제1장 생명과 신체에 대한 죄 / 186
제1절 살인의 죄 ········································186
제2절 상해의 죄 ········································188
제3절 폭행의 죄 ········································190
제4절 해경승진치사상의 죄 ·····················193
제5절 낙태의 죄 ········································194
제6절 유기와 학대의 죄 ···························195
제2장 자유에 대한 죄 / 197
제1절 협박의 죄 ·········································197
제2절 강요의 죄 ·······································200
제3절 체포와 감금의 죄 ···························201
제4절 약취와 유인의 죄 ···························202
제5절 강간과 추행의 죄 ··························203
제3장 명예와 신용에 대한 죄 / 212
제1절 명예에 관한 죄 ·······························212
제2절 신용에 관한 죄 ·······························219
제3절 업무방해죄 ······································220
제4장 사생활의 평온에 대한 죄 / 226
제1절 비밀침해의 죄 ·································226
제2절 주거침입의 죄 ·································227
제5장 재산에 대한 죄 / 232
제1절 재산죄의 기본개념 ·························232
제2절 절도의 죄 ········································239
제3절 강도의 죄 ·······································240
제4절 사기의 죄 ········································244
제5절 공갈의 죄 ·······································266
제6절 횡령의 죄 ········································267
제7절 배임의 죄 ········································281
제8절 장물의 죄 ·······································298
제9절 손괴의 죄 ·······································302
제10절 권리행사를 방해하는 죄 ·············305
제5편 사회적 법익
제1장 공공의 안전과 평온에 대한 죄 / 316
제2장 공중의 건강에 대한 죄 / 323
제3장 공공의 신용에 대한 죄 / 325
제1절 통화에 관한 죄 ·······························325
제2절 유가증권·인지·우표에 관한 죄 ·326
제3절 문서에 관한 죄 ······························332
제4절 인장·서명에 관한 죄 ···················355
제4장 사회의 도덕에 대한 죄 / 356
제1절 성풍속에 관한 죄 ···························356
제2절 도박과 복표에 관한 죄 ·················357
제3절 신앙에 관한 죄 ······························358
제6편 국가적 법익
제1장 국가의 존립과 권위에 대한 죄 / 362
제1절 내란의 죄 ········································362
제2절 외환의 죄 ·······································363
제3절 국기에 관한 죄 ······························364
제4절 국교에 관한 죄 ······························365
제2장 국가의 기능에 대한 죄 / 366
제1절 공무원의 직무에 관한 죄 ··············366
제2절 뇌물에 관한 죄 ·······························374
제3절 공무방해에 관한 죄 ·······················385
제4절 도주죄 ·············································394
제5절 범인은닉죄 ······································395
제6절 증거인멸죄 ·····································398
제7절 위증죄 ·············································400
제8절 무고죄 ·············································403




아마존 베스트셀러의 마케팅 법칙



도서명 : 아마존 베스트셀러의 마케팅 법칙
저자/출판사 : 두번째 월급 , 보표 , 정현군, 호우야
쪽수 : 240쪽
출판일 : 2023-08-30
ISBN : 9788931555370
정가 : 19000

1부. 왜 아마존을 주목해야 할까?

1장. 아마존에서 잘 팔리는 것이 세계에서 가장 잘 팔리는 것이다
1) 세계 최대 규모, 세계 최고 경쟁률
2) 2억 명의 충성 고객이 몰리는 곳
3) 작은 브랜드도 세계 1등이 될 수 있다

2장. 좋은 마케팅은 좋은 레퍼런스에서 나온다
1) 저급한 자는 베끼고 위대한 자는 훔친다
2) 데이터에 이미 답이 나와 있다
-베스트셀러의 데이터 활용법

3장. 보는 순간 사게 되는 판매페이지의 비밀
1) 판매페이지 구성 요소
2) 100가지 설명보다 한 장의 사진으로 보여줘라
3) 소비자와 검색엔진을 모두 만족시키는 타이틀
-검색엔진이 만족하는 타이틀
-소비자가 만족하는 타이틀
4) 불릿 포인트로 소비자의 마음을 사로잡아라
5) 팔리는 상품의 제품설명은 다르다

4장. 작은 브랜드가 거대 시장에서 살아남는 방법
1) 개성과 취향이 뚜렷한 작은 브랜드의 탄생
2) 작은 브랜드는 작은 브랜드만의 방식이 있다
-장점을 무기로 만들어라
-브랜드 메시지를 효과적으로 전달하는 방법
3) 작은 브랜드의 광고 전략
-광고의 종류와 효과적인 플랫폼
-제품의 특징이 확실할 땐, 검색 광고
-구매 고객이 명확할 땐, 타깃 광고
-‘소비자 교육’이 필요한 신제품일 땐, 디스플레이 광고
-팬덤의 힘이 필요할 땐, 인플루언서 광고
4) 작은 브랜드가 가장 많이 하는 실수
-쇼핑몰에서 아이디어 상품을?
-자사몰에서 제품 광고를?
5) 가장 저렴할 수 없다면 비싼 이유를 납득시켜라
6) LTV가 높으면 장수 브랜드가 된다

[해외 진출을 고민하는 셀러들을 위한 TIP]

2부. 아마존 베스트셀러에게 배우는 마케팅 전략

1. 매출 10배 급증한 리브랜딩의 비결 _앵그리 오렌지(Angry Orange)
2. 브랜드 파워는 소비자 페르소나에서 탄생한다 _닥터 스콰치(Dr. Squatch)
3. 타깃 소비자를 저격한 남성 물티슈 _듀드 와이프(DUDE Wipes)
4. 단일 제품 하나로 세계시장 1등이 되다 _히어로 코스메틱스(Hero Cosmetics)
5. 제품보다 더 중요한 마케팅 전략 _서울수티컬즈(SeoulCeuticals)
6. 소비자의 마음을 물들인 컬러 마케팅 _핑크 스터프(The Pink Stuff)
7. 다수의 고민은 돈이 된다 _백블레이드(Bakblade)
8. 돈 되는 키워드를 찾아라 _레인보우 삭스(Rainbow Socks)
9. 아이디어 제품의 최적의 홍보 방법 _칵테일 카드(Cocktail Cards)
10. 현지 제품의 세계화 전략 _누마 푸드(Numa Foods)
11. 수세미로 만들어낸 1,000억 원의 가치 _스크럽 대디(Scrub Daddy)
12. 제품의 신뢰도를 높이는 마케팅 방법 _라이프스트로(LifeStraw)