나를 바꾸는 챌린지 100 또는 2024 검색광고마케터 1급
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나를 바꾸는 챌린지 100
도서명 : 나를 바꾸는 챌린지 100
저자/출판사 : 우상권, 프로방스
쪽수 : 460쪽
출판일 : 2024-08-30
ISBN : 9791163384649
정가 : 19800
프롤로그ㆍ4
제1부 외면 바꾸기
제1장 나는 진정 어떠한 삶을 원하는가?
1. 정체성 ································18
2. 내가 원하는 삶은 무엇인가?············24
3. 내가 원하는 나의 모습을 분명하게 정해보자 ······················27
4. 나를 바꾸기 전 알아야 할 3가지 ·······31
5. 반복의 힘은 무엇인가? ················34
6. 챌린지 100은 능력이 아니라 시스템이다 ·························37
7. 팀, 목표, 보상, 패널티, 결과나눔 ·································40
8. 실행의 힘 ······················································45
9. 스스로에게 주는 최고의 선물 ····································49
10. 우리의 뇌 ·····················································56
제2장 나를 어떻게 바꿀 것인가?
1. 나는 왜 변해야 하는가? ·········································60
2. 과거, 현재 그리고 미래 ··········································65
3. 빼기 ··························································68
4. 더하기 ························································71
5. 농도 ···························································80
6. 나의 부모님, 그리고 지나고 보니 나도 부모님 ·····················83
7. 자율과 의무의 합작품 ···········································87
8. 위기의식 ······················································90
9. 달라질 거라는 믿음 ·············································94
10. 변해야 할 것, 변질되면 안 되는 것 ······························96
제3장 바뀐 나로 무엇을 또다시 바꿔갈 것인가?
1. 챌린지 100은 나비효과를 만든다 ·······························104
2. 세상 바꾸기 ···················································108
3. 문화의 힘 ·····················································111
4. 성장 ·························································115
5. 영향력 (influence) ············································120
6. 변화는 옳다 ··················································123
7. 희망을 파는 상인 ··············································126
8. 좋은 멘탈 vs 현실감각 ·········································129
9. 책임(responsibility) ···········································133
10. 자기유전 ····················································136
11. 부담 활용법 ··················································138
제4장 완전히 다른 나로 살아가는 법
1. 착각 ··························································144
2. 환상 ··························································146
3. 개척하는 삶이란 ··············································149
4. 두려움과 설렘의 차이 ·········································152
5. 인간의 세 가지 욕구 ···········································155
6. 내가 만든 프레임에서 벗어나다 ································158
7. 진정한 자유 ···················································161
8. 정상에 오르기 위해 꼭 필요한 준비물 ···························165
9. 챌린지 100이 나에게 주는 선물 ································168
제5장 실천
1. 나만의 챌린지 100 달력 만들기 ·································172
2. 챌린저 100 그룹 만들기 ·······································175
3. 달성 여부 공개 그리고 공유하기 ································178
4. 서로 함께 체크해주기 ·········································180
5. 챌린지 100 스토리북 만들기 ···································182
6. 다음 실천 목록 정하기 ·········································184
7. 챌린지 100으로 얻은 삶의 영향 나누기 ··························186
8. 스스로에게 보상하기 ··········································188
9. 나의 챌린지 소문내기 ·········································190
10. 나의 일과에는 챌린지 100이 포함된다 ·························192
제6장 독자들의 의무
1. 도전. 그리고 나눔 실천하기 ·····································196
2. 코이노니아 만들기 ············································199
3. 동행하기 ·····················································201
4. 나의 반응 그리고 주변의 반응 체크하기 ·························203
5. 챌린지 100 전염운동 동참하기 ·································205
6. 챌린지 100 여행하기 ··········································207
7. 내 안의 잠든 거인 깨우기 ······································209
8. 나를 강하게 만드는 챌린지 100 경험하기 ·······················212
9. 나를 더욱 좋은 사람으로 만드는 챌린지 100 공유하기 ············214
제7장 진정한 변화의 완성
1. 챌린지 100의 진정한 목적 ······································218
2. “씨알엠 공식” CR = M(Continuous Repetition=Mine) ···········220
3. 스스로가 정한 결과 피드백과 주변 피드백을 기록으로 남기기 ·····222
4. 나에 대한 끊임없는 탐구 ·······································224
5. 주변에 대한 감사는 곧 응원과 책임감을 불러온다 ················227
6. 챌린지 100으로 진화되는 나 ···································230
7. 무한가능성을 지닌 나, 그리고 끊임없이 도움을 주는 나의 신 ······232
제2부 내면 바꾸기
제1장 보이지 않는 것이 보이는 것을 지배한다
1. 운칠 기삼 ·····················································238
2. 보이는 세상보다 보이지 않는 세상이 더 크다 ····················242
3. RAS와 챌린지 100의 만남 ·····································244
4. 가치가 높은 것은 눈에 보이지 않는다 ···························247
5. 삶의 태도 ·····················································249
6. 지성, 인성, 영성 ···············································253
제2장 관계십
1. 인간의 이해 ···················································256
2. 겸손 ··························································259
3. 액션과 리액션 ················································262
4. 말의 태도 ·····················································265
5. 사과와 용서 ···················································267
6. 신뢰 ·························································272
7. 감사 ··························································276
8. 정화 ·························································279
9. 쉼표와 마침표 활용법 ·········································281
10. 나 자신과의 관계 ·············································284
제3장 동기 부여
1. 내적 동기부여 vs 외적 동기부여 ································288
2. 호기심 관리 ···················································291
3. 목표의식 ·····················································294
4. 인정 ·························································297
5. 피드백 ·······················································300
6. 미래 상상하기 ················································303
7. 결핍 에너지의 역이용 ··········································306
제4장 삶의 흑과 백은 늘 동반된다
1. 인간의 양면성 ·················································312
2. 상황의 양면성 ·················································315
3. 위기 대처법 ···················································318
4. 기회 활용법 ··················································321
5. 인생은 굴곡과 패턴의 연속이다 ·································324
6. 옳은 방식이 어둠을 밝힌다 ·····································328
7. 감사의 흑과 백 ················································331
제5장 인내의 정석
1. 절제 성공학 ···················································334
2. 인내가 성공을 완성시킨다 ·····································337
3. 시간의 힘 ·····················································340
4. 반복의 힘 ·····················································343
5. 포기하기에는 내일이 적합하다 ·································347
6. 참는 것도 경쟁력이다 ·········································351
7. 세 가지 보람 ··················································355
제6장 사람을 바꾸는 일
1. 존중과 배려 ···················································360
2. 공감 ··························································363
3. 유익함과 편리함을 제공 ·······································366
4. 설득에는 신뢰가 바탕이 되어야 한다 ····························369
5. 청사진 ·······················································372
6. 시스템 심어주기 ··············································375
7. 누군가의 멘토가 되어주라 ······································378
제7장 좋은 기운 만들기
1. 신앙 ··························································384
2. 덕을 쌓으면 삶의 기운이 좋아진다 ······························387
3. 인간의 네 가지 부류 ···········································392
4. 웃음, 박수, 감사 ···············································395
5. 올바른 과정이 올바른 미래를 만든다 ····························399
6. 운의 경영법 ··················································402
7. 복의 통로는 부모님 ············································405
제3부 나를 바꾸는 데 걸림돌이 되는 것들
1. 손해의식과 피해의식 ··········································410
2. 불평불만 ·····················································414
3. 오래된 습관 ···················································417
4. 자만 ·························································421
5. 되면 한다 ·····················································423
6. 고정형 마인드셋 ··············································426
7. 게으름 ························································429
8. 포기 ·························································432
9. 우유부단 ·····················································434
10. 편안함 ······················································438
▣ 챌린지 메뉴판 ················································442
▣ 나를 바꾸는 챌린지 100 챌린저 후기 ···························453
2024 검색광고마케터 1급
도서명 : 2024 검색광고마케터 1급
저자/출판사 : 방미영 , 서보윤 , 이건웅, 예문에듀
쪽수 : 416쪽
출판일 : 2024-03-20
ISBN : 9791163862734
정가 : 22000
PART 01 온라인 비즈니스와 디지털 마케팅
CHAPTER 01 온라인 비즈니스
CHAPTER 02 디지털 마케팅
CHAPTER 03 디지털 광고
PART 02 검색광고 실무 활용
CHAPTER 01 검색광고의 이해
CHAPTER 02 검색광고의 기획
CHAPTER 03 검색광고의 등록
CHAPTER 04 검색광고의 운용
PART 03 검색광고 활용 전략
CHAPTER 01 검색광고 효과분석의 이해
CHAPTER 02 실제적인 검색광고 효과분석
CHAPTER 03 사후관리
PART 04 최신 기출복원유형문제
CHAPTER 01 2023년 기출복원유형문제
CHAPTER 02 2024년 기출복원유형문제
PART 05 2022년 기출복원유형문제 정답 및 해설
CHAPTER 01 2023년 기출복원유형문제 정답 및 해설
CHAPTER 02 2024년 기출복원유형문제 정답 및 해설
PART 06 부록
CHAPTER 01 네이버 검색광고 약관
CHAPTER 02 네이버 검색광고 운영정책
CHAPTER 03 카카오 검색광고 집행기준 및 준수사항
CHAPTER 04 카카오 제한업종
CHAPTER 05 구글의 광고정책
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